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28
März
10 Jahre Cluetrain Manifesto ...
... and still going strong:

"The manifesto -- divided up and written by four authors -- is directed almost entirely at those who had previously viewed the world through a mass media lens, asserting that the Internet had become a means for one-on-one communicating and that the genie could not be put back into the bottle. The writing stresses the need for authenticity above all else, claiming the user base -- the customers -- would bypass corporate PR rhetoric and take near-complete control of a brand."
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